Colour & Trend Forecasting in a Sustainable World

Cassidy, Tracy Diane (2014) Colour & Trend Forecasting in a Sustainable World. In: 2014 international Textiles & Costume Culture Congress, 25th & 26th October 2014, Chonbuk National University, South Korea.

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Abstract

This paper challenges the underlying philosophy of the colour and trend forecasting sector and the process currently used to market and promote trends that are contributing to excessive mass consumer consumption and the mass production of devaluing fashion product. It discusses how the trend forecasting sector needs to change to support a sustainable fashion system, beginning with colour. Such change is essential in light of the popularity of nostalgic tendencies, the availability of new shopping channels and in recognition of enhanced shopping experiences enjoyed by consumers while seeking fashion products that better resonate with their own tastes and lifestyle choices.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Schools:	School of Art, Design and Architecture
Related URLs:	Author Conference
Depositing User:	Tracy Cassidy
Date Deposited:	10 Mar 2015 14:13
Last Modified:	28 Aug 2021 18:23
URI:	https://eprints.hud.ac.uk/id/eprint/23678

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