Abstract
Across the globe, sport has come to have great significance in the culture of nations, receiving increasing attention in the media (Coakley, 2004). As such, its link to media, which has a profound effect in shaping culture, has only grown closer (Boyle and Haynes, 2009).The extent to which sport is part of contemporary culture was previously inconceivable and today so-called ‘media sport’, any sport ‘not experienced in the space where it happens but represented through media’, is everywhere (Bruce, 2013:126; Toney, 2013).
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