Computing and Library Services - delivering an inspiring information environment

Brand origin and product preference: a study of urban adult Chinese consumers

Ding, Qing Shan, Bradshaw, Robert and Wright, Len Tiu (2014) Brand origin and product preference: a study of urban adult Chinese consumers. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.". GMC Session 2 (2014). Global Alliance of Marketing and Management Associations, Marina Bay Sands, Singapore, pp. 401-414.

[img] PDF - Published Version
Restricted to Registered users only

Download (147kB)


This paper presents a research study into urban adult Chinese consumers’ preferences in China with an analysis of the literature on country of origin effects on consumer brand preferences. The study implemented a mixed methods approach. Analysis of quantitative and qualitative data with results and conclusions are given.

Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
Related URLs:
Depositing User: Qing Shan Ding
Date Deposited: 10 Mar 2015 16:06
Last Modified: 28 Aug 2021 18:31


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©