Ginige, K. N., Amaratunga, Dilanthi and Haigh, Richard (2007) Effect of attitudes towards creating women managers in the construction industry. In: 7th International Postgraduate Conference in the Built and Human Environment, 28-29th March 2007, Salford Quays, UK.. (Unpublished)

The paper attempts to explore the issues associated with peoples’ attitudes towards
under-representation of women at senior managerial positions in the construction industry through
a literature review. The construction industry holds an image of a rough natured industry
associated with difficult working conditions. The attitudes and stereotypes of society regarding
managing work and resources in that hard environment - by a woman, normally expected to be the
heart of the family scene, with social responsibilities and in the traditional motherly role - are
preventing the promotion of women managers in the industry.
Since attitudes are the people's biases or tendencies that influence their response to situations,
activities or the people, changing attitudes can be used as a powerful device for altering the pattern
of thinking and human behaviour. The construction industry will benefit with more women
managers if the unfavourable attitudes regarding the promotion of women managers can be


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