Harness, David R. and Marr, Norman E. (2001) Product elimination: A barrier to successful financial service sector company mergers? Journal of financial services marketing, 6 (1). pp. 67-76. ISSN 1363-0539
Metadata only available from this repository.Abstract
Presents a study that identified product elimination practices in the retail financing services industry during mergers in Great Britain. Impact of constraints on the product elimination process for merged businesses; Discussion on problems associated with full product elimination; Factors that influence the ability of an organization to merge portfolios to plan.
Item Type: | Article |
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Subjects: | H Social Sciences > HG Finance |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Cherry Edmunds |
Date Deposited: | 09 Oct 2008 11:48 |
Last Modified: | 28 Aug 2021 10:41 |
URI: | http://eprints.hud.ac.uk/id/eprint/2143 |
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