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Product elimination: A barrier to successful financial service sector company mergers?

Harness, David R. and Marr, Norman E. (2001) Product elimination: A barrier to successful financial service sector company mergers? Journal of financial services marketing, 6 (1). pp. 67-76. ISSN 1363-0539
Abstract

Presents a study that identified product elimination practices in the retail financing services industry during mergers in Great Britain. Impact of constraints on the product elimination process for merged businesses; Discussion on problems associated with full product elimination; Factors that influence the ability of an organization to merge portfolios to plan.

Information
URI:
https://eprints.hud.ac.uk/id/eprint/2143
Title:
Product elimination: A barrier to successful financial service sector company mergers?
Creators:
Harness, David R. and Marr, Norman E.
Date:
2001
Subjects:
H Social Sciences > HG Finance
Schools:
Huddersfield Business School
Library
Item Type:
Article
Depositing User:
Cherry Edmunds
Date Deposited:
09 Oct 2008 11:48
Revision:
9
Last Modified:
28 Aug 2021 10:41
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