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Buyer-supplier behaviour in electronic reverse auctions: a relationships perspective

Dani, Samir, Burns, N.D. and Backhouse, C.J. (2005) Buyer-supplier behaviour in electronic reverse auctions: a relationships perspective. International Journal of Services and Operations Management, 1 (1). pp. 22-34. ISSN 1744-2370

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This paper presents a conceptual framework for studying and understanding buyer–supplier behaviour in Electronic Reverse Auctions (E-RAs) from a relationships viewpoint. The E-RAs are very popular with buyers, though suppliers view them as being harmful to the health of their business in the long run. This has resulted in various issues, which can be detrimental for the future of E-RAs. These issues have been addressed by various researchers (Beall et al., 2003; Griffiths, 2003; Jap, 2003) as being unethical practices and the auction providers have built in some codes of conduct in the process to curb this behaviour. Though this has been successful to some extent, it has not eliminated these practices. This paper tries to explain some of the behaviour from a different perspective, using a new conceptual framework and a tool used in psychological therapeutic counselling, ''Transactional Analysis'' (TA).

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
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Depositing User: Cherry Edmunds
Date Deposited: 11 Mar 2014 15:56
Last Modified: 28 Aug 2021 11:36


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