Elliott, Caroline and Simmons, Rob (2008) Determinants of Box Office Success: The Impact of Quality Signals. Review of Industrial Organization, 33 (2). pp. 93-111. ISSN 0889-938X
Metadata only available from this repository.Abstract
This paper analyses the roles of various quality signals in the demand for cinema attendance in the United Kingdom. Estimation of a three-stage least squares model with data for 527 films released in the United Kingdom shows that the impacts of advertising and critical reviews on box office revenues vary both in channels and magnitudes of impact. Our model treats total advertising as endogenous, alongside the number of opening screens and total box office revenues, while critical reviews are considered exogenous. Our results show that total advertising affects total box office revenue while responding endogenously to critical reviews.
Item Type: | Article |
---|---|
Subjects: | H Social Sciences > HB Economic Theory |
Schools: | Huddersfield Business School Huddersfield Business School > Emerging Markets Research Group Huddersfield Business School > Quantitative Analysis Research Group |
Related URLs: | |
Depositing User: | Caroline Elliott |
Date Deposited: | 21 Jan 2014 12:08 |
Last Modified: | 28 Aug 2021 11:35 |
URI: | http://eprints.hud.ac.uk/id/eprint/19479 |
Downloads
Downloads per month over past year
Repository Staff Only: item control page
![]() |
View Item |