Computing and Library Services - delivering an inspiring information environment


Stockton, Glynn (2003) Stigma. Masters thesis, University of Salford.

[img] PDF - Published Version
Restricted to Registered users only

Download (7MB)


This dissertation looks at how negative associations that certain products carry, due to their relationship with stigmatised users, may be removed or reduced. There are several methods identified and tested which constitute either methods of disassociation from the stigmatised user or education about the stigmatised condition. The methods are then compiled into a tool that is used to generate concepts that are tested to gauge:
1. The ability of the design industry to respond to the issue of creating products with potentially negative associations.
2. The potential of the methods to create innovative solutions.
This was carried out in two stages:
1. By interviewing professional designers, to gauge feedback from the different methods, and eliciting sketch responses of products that could carry a negative association
2. Testing the sketch responses on mainstream users to see whether any negative association was evident.
The methods were endorsed by the designers, and the results from the mainstream testing were encouraging. However, some potential limits were identified, and recommendations made regarding the implementation of the methods as a viable product design tool.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Inclusive Design, Universal Design, Design Tools, Design Process
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
N Fine Arts > NC Drawing Design Illustration
Schools: School of Art, Design and Architecture
References: Goffman, Erving (1963) Stigma: Notes on the Management of Spoiled Identity, Penguin Group, London Hewer S, et al. (1995) The DAN teaching pack: Incorporating age-related issues into design courses, RSA, London Krippendorff (1993) Design: A Discourse on Meaning, University of the Arts, Philadelphia Whitney, Patrick Why Human-Centred Design is the Design of the Future, The Designer: The magazine of the Chartered Society of Designers (June & July 2003) Beevers, A. & Martinez-Lopez, C. (Ed.) pp 14-17 Castells, M. (1996) The Rise of Networked Society, Basil Blackwell, Oxford Morley, D. & Robbins, K. (1994) Spaces of Identity: Global Media, Electronic Landscapes and Cultural Boundaries, Routledge, London Blois, Keith (2000) The Oxford Textbook of Marketing, Oxford University Press, Oxford Fiell, Charlotte & Peter (1999) Design of the 20th Century, Taschen, Köln Pastalan, L. A. (1982) Environmental design and adaptation to the visual environment of the elderly, LISS Lewis D. & Bridger D. (2001) The Soul of the New Consumer: Authenticity – What We Buy and Why in the New Economy, Nicholas Brealey Publishing, London Grinyer, Clive (2001) Smart Products: Products That Change Our Lives, RotoVision SA, Crans-Pres-Celigny Faud-Luke, Alastair (2002) The Eco-Design Handbook: A Complete Sourcebook for the Home and Office, Thames & Hudson Ltd., London Martin, P. (1984) Applied Sociological Perspectives, George Allen and Unwin, London Dictionary of Sociology (1994), Penguin Group, London Motability Lifestyle Magazine: The magazine for the Motability Car Scheme for disabled people, Issue 40, Michael Trounce (Ed.)
Depositing User: Glynn Stockton
Date Deposited: 07 Feb 2013 16:05
Last Modified: 28 Aug 2021 20:12


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©