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Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)
Metadata only available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Schools: | Huddersfield Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 17 Nov 2011 12:54 |
| Last Modified: | 06 Apr 2018 08:45 |
| URI: | http://eprints.hud.ac.uk/id/eprint/11955 |
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