CRM's theoretical constructs and effectiveness in improving customer value

Chen, C-I., Wright, Len Tiu and Starkey, M. (2010) CRM's theoretical constructs and effectiveness in improving customer value. In: Academy of Marketing Conference : Transformational Marketing, 5th-8th July 2010, Coventry University. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HB Economic Theory
Schools:	Huddersfield Business School
Related URLs:	Author Conference
Depositing User:	Sharon Beastall
Date Deposited:	17 Nov 2011 12:54
Last Modified:	17 Nov 2011 12:54
URI:	http://eprints.hud.ac.uk/id/eprint/11955

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