A practice-orientated brand valuation

Abele, J., Wright, Len Tiu and Pickton, D. (2007) A practice-orientated brand valuation. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

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Item Type:	Book Chapter
Subjects:	H Social Sciences > HB Economic Theory
Schools:	Huddersfield Business School
Related URLs:	Author Conference
Depositing User:	Sharon Beastall
Date Deposited:	16 Nov 2011 09:02
Last Modified:	06 Apr 2018 09:00
URI:	http://eprints.hud.ac.uk/id/eprint/11940

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