Kooli, K., Wright, Len Tiu, Broderick, A. and Chen, Y-L (2007) Marketing communications and customer attitudes towards SSTs in banking. In: Academy o marketing 21st service workshop proceedings. University o Westminster, pp. 54-57. ISBN 9780955268540 (Unpublished)
Metadata only available from this repository.Item Type: | Book Chapter |
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Additional Information: | paper presented at 21st service workshop 15-17th November 2007 London |
Subjects: | H Social Sciences > HB Economic Theory |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Sharon Beastall |
Date Deposited: | 10 Nov 2011 13:24 |
Last Modified: | 28 Aug 2021 11:11 |
URI: | http://eprints.hud.ac.uk/id/eprint/11918 |
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