Comparative marketing strategies in the Greek market

Theodorakioglou, Fotini and Wright, Len Tiu (1998) Comparative marketing strategies in the Greek market. In: Academy of Marketing Conference - Adding Value Through Marketing, 8-10 July 1998, Sheffield Hallam University. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Schools:	Huddersfield Business School
Related URLs:	Author Conference
Depositing User:	Sharon Beastall
Date Deposited:	09 Nov 2011 12:21
Last Modified:	06 Apr 2018 09:15
URI:	http://eprints.hud.ac.uk/id/eprint/11901

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