Lambourdiere, E., Corbin, E. and Savage, Christopher J. (2011) Ambidextrous Supply Chain Strategy and Business Performance: a pharmaceutical wholesaler perspective. In: Proceedings of the 16th Annual Logistics Research Network Conference 2011. Transportation Research Group, Southampton.

Wholesale distributors in the United Kingdom and the United States are aware of the magnitude of the
changes that have taken place in medicine distribution systems. They have responded with innovative
logistics strategies to deal with this highly competitive environment. Their new services rely on an
ambidextrous supply chain strategy (i.e. exploitative and explorative logistics innovation). This
research explored those innovative processes and the results concluded that wholesale distributors
are developing practices to achieve a high level of operational efficiency, which at the same time
develop new logistics solutions to provide a competitive advantage, thereby securely maintaining their
position in the drug supply chain.

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