Doyle, P., Saunders, J.A. and Wright, Len Tiu (1988) US HQ views of their subsidiaries : marketing strategies in the UK. In: Proceedings of the marketing education group conference. Academy of marketing, pp. 387-418.
Metadata only available from this repository.Item Type: | Book Chapter |
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Additional Information: | Paper presented at Marketing Education Group conference - Marketing – Past, present and future. Held at Huddersfield Polytechnic 1988 |
Subjects: | H Social Sciences > HF Commerce |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Sharon Beastall |
Date Deposited: | 04 Oct 2011 12:53 |
Last Modified: | 28 Aug 2021 11:10 |
URI: | http://eprints.hud.ac.uk/id/eprint/11599 |
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