A comparative study of US and Japanese marketing strategies

Doyle, P., Saunders, J.A. and Wright, Len Tiu (1987) A comparative study of US and Japanese marketing strategies. In: 1987 AMA educators' proceedings. American Marketing Association, p. 48. ISBN 9780877571827

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Item Type:	Book Chapter
Subjects:	H Social Sciences > HF Commerce
Schools:	Huddersfield Business School
Related URLs:	Author Organisation
Depositing User:	Sharon Beastall
Date Deposited:	04 Oct 2011 11:52
Last Modified:	04 Oct 2011 11:52
URI:	http://eprints.hud.ac.uk/id/eprint/11596

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