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Modeling Shopper Responses to Retail Digital Signage

Dennis, Charles, Newman, Andrew, Michon, Richard, Wright, Len Tiu and Brakus, J. (2011) Modeling Shopper Responses to Retail Digital Signage. In: Advanced Technologies Management for Retailing: Frameworks and Cases. IGI Global. ISBN 9781609607388

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 11:26
Last Modified: 28 Aug 2021 11:10


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