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Customer relationship management and marketing insights

Wright, Len Tiu and Stone, M. (2009) Customer relationship management and marketing insights. In: Strategic Marketing Management: A Process Based Approach. Cengage Learning EMEA, pp. 257-270. ISBN 9781844800001

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 04 Oct 2011 11:11
Last Modified: 28 Aug 2021 11:10


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