CRM strategy and implementation in telecommunications (Part 1 and Part 2)

Mattison, Rob, Wright, Len Tiu, Abbott, Julie, Brown, Andy, Cox, Dave, Faulkner, Mike and Stone, Merlin (2002) CRM strategy and implementation in telecommunications (Part 1 and Part 2). In: Customer Management Scorecard: Managing CRM for Profit. Kogan Page, pp. 281-302. ISBN 9780749438951

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Item Type:	Book Chapter
Subjects:	H Social Sciences > HF Commerce
Schools:	Huddersfield Business School
Related URLs:	Author
Depositing User:	Sharon Beastall
Date Deposited:	28 Sep 2011 11:57
Last Modified:	06 Apr 2018 10:15
URI:	http://eprints.hud.ac.uk/id/eprint/11568

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