Direct marketing for seagram : case study

Wright, Len Tiu, Nancarrow, C. and Page, J. (2001) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077096137

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Item Type:	Book Chapter
Additional Information:	The answer to this case study is in the teaching manual which accompanies this textbook
Subjects:	H Social Sciences > HB Economic Theory
Schools:	Huddersfield Business School
Related URLs:	Author
Depositing User:	Sharon Beastall
Date Deposited:	27 Sep 2011 12:33
Last Modified:	27 Sep 2011 12:33
URI:	http://eprints.hud.ac.uk/id/eprint/11558

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