Wright, Len Tiu, Nancarrow, C. and Page, J. (2001) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077096137
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Item Type: | Book Chapter |
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Additional Information: | The answer to this case study is in the teaching manual which accompanies this textbook |
Subjects: | H Social Sciences > HB Economic Theory |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Sharon Beastall |
Date Deposited: | 27 Sep 2011 12:33 |
Last Modified: | 27 Sep 2011 12:33 |
URI: | http://eprints.hud.ac.uk/id/eprint/11558 |
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Direct marketing for seagram : case study. (deposited 27 Sep 2011 09:10)
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Direct marketing for seagram : case study. (deposited 27 Sep 2011 12:30)
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