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The 'Windancer' case

Thompson, John L. (1984) The 'Windancer' case. Case Study. ECCH.

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The "Windancer" is a unique land yacht. The uniqueness is derived from a patented air wheel with special properties invented by the manufacturer. The case considers (i) in general terms the problems of product innovation for the very small company and (ii) in more specific terms the problem of marketing to a national (potentially international) leisure market with only extremely limited resources. A further consideration is the alternative (non-leisure) uses to which the wheel might be applied.

Item Type: Monograph (Case Study)
Uncontrolled Keywords: Advertising and promotion; Distribution; Entrepreneurship; Market positioning; Market research; Marketing strategy; New enterprises; New products; Pricing; Product introduction; Selling; Small business
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
T Technology > T Technology (General) > T201 Patents. Trademarks
Schools: Huddersfield Business School
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Depositing User: Cherry Edmunds
Date Deposited: 10 Aug 2011 08:19
Last Modified: 28 Aug 2021 11:09


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