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The Optica

Thompson, John L. (1987) The Optica. Case Study. ECCH.

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This case looks at a series of decisions made by an entrepreneur concerning entry into, and established within, the high risk, innovatory general aviation industry. The subsequent outcome of the decisions is traced through a number of events, culminating in receivership

Item Type: Monograph (Case Study)
Uncontrolled Keywords: Business objectives; Corporate culture; Environmental issues; Government and business; Management of change; Non-profit organisation; Organisational change; Strategic planning
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Schools: Huddersfield Business School
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Depositing User: Cherry Edmunds
Date Deposited: 09 Aug 2011 15:22
Last Modified: 28 Aug 2021 11:09


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