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London Zoo (B)

Thompson, John L. (1991) London Zoo (B). Case Study. ECCH.

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The (A) case (391-044-1) describes the situation at London Zoo in 1988 and the challenges then faced by management. The Zoo needed to attract more visitors and more revenue, but certain strategic alternatives were either constrained or likely to prove unpopular with particular stakeholders. Part (B) summarises the situation some three years later when the press reported that London Zoo faced the real threat of closure. The case has been written to provoke discussion on the objectives of one particular not-for-profit organisation.

Item Type: Monograph (Case Study)
Uncontrolled Keywords: Business objectives; Corporate culture; Environmental issues; Government and business; Management of change; Non-profit organisation; Organisational change; Strategic planning
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor
Schools: Huddersfield Business School
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Depositing User: Cherry Edmunds
Date Deposited: 09 Aug 2011 15:18
Last Modified: 28 Aug 2021 11:09


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