Thompson, John L. (1991) London Zoo (A). Case Study. ECCH.

This case describes the situation at London Zoo in 1988 and the challenges then faced by management. The Zoo needed to attract more visitors and more revenue, but certain strategic alternatives were either constrained or likely to prove unpopular with particular stakeholders. The case has been written to provoke discussion on the objectives of one particular not-for-profit organisation. In addition, there is a (B) case (391-049-1).

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