University of Huddersfield RepositoryIncreasing response rates to lifestyle surveys: a review of methodology and 'good practice'.SerenaMcCluskeyauthorAnnieToppingauthorBackground Lifestyle surveys are traditionally used for collecting detailed population information about individual behaviours that impact on health. However, declining response rates and the under-representation of certain population groups in lifestyle survey data has led to uncertainty over the accuracy of any findings. In order to maximise response rates, a mixed-methods approach is now recommended. This review was carried out in order to examine the methodological literature related to the administration of lifestyle surveys and the implications for response rates. It was envisaged that the results of this review could provide a valuable resource for those involved in undertaking lifestyle surveys. Methods A review of the empirical evidence and published literature on the methodological considerations associated with administration of lifestyle surveys, specifically in relation to maximising response rates, was carried out. A search for ‘grey literature’ was also conducted using the internet, and citation tracking was performed on all retrieved articles. A request for examples of relevant lifestyle survey work, particularly those incorporating mixed-methods designs and/or strategies to increase response rates, was distributed to several Primary Care Trusts (PCTs) across England. The responses are illustrated as ‘good practice’ case studies. Results The postal questionnaire remains an important lifestyle survey tool, but response rates have decreased rapidly in recent years. Interviews and telephone surveys are recommended in order to supplement data from postal questionnaires to overcome any literacy and language barriers. These approaches are advocated to increase response rates in some population groups, but costs may be prohibitive. Electronic surveys are a cheaper alternative, but the evidence seems to suggest that the use of the internet does not appear to increase overall response rates to surveys. Evidence on the use of incentives suggests they can be effective at increasing response rates, but only if their use is tailored to the design of the survey and to the characteristics of target populations. Conclusions The empirical evidence was not robust enough to make definitive recommendations, but information from the published literature, along with examples of ‘good practice’ in lifestyle survey work suggests that supplementing, or offering different survey modes, alongside targeted maximisation strategies can increase coverage and also, with careful planning, can prove to be cost-effective.H Social Sciences (General)2009-09University of HuddersfieldMonograph

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant University of Huddersfield Repository the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that University of Huddersfield Repository does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at University of Huddersfield Repository) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.