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        <dc:title>Increasing response rates to lifestyle surveys: a review of methodology and 'good practice'.</dc:title>
        <dc:creator>McCluskey, Serena</dc:creator>
        <dc:creator>Topping, Annie</dc:creator>
        <dc:subject>H Social Sciences (General)</dc:subject>
        <dc:description>Background&#13;
Lifestyle surveys are traditionally used for collecting detailed population information about&#13;
individual behaviours that impact on health. However, declining response rates and the&#13;
under-representation of certain population groups in lifestyle survey data has led to&#13;
uncertainty over the accuracy of any findings. In order to maximise response rates, a&#13;
mixed-methods approach is now recommended. This review was carried out in order to&#13;
examine the methodological literature related to the administration of lifestyle surveys and&#13;
the implications for response rates. It was envisaged that the results of this review could&#13;
provide a valuable resource for those involved in undertaking lifestyle surveys.&#13;
Methods&#13;
A review of the empirical evidence and published literature on the methodological&#13;
considerations associated with administration of lifestyle surveys, specifically in relation to&#13;
maximising response rates, was carried out. A search for ‘grey literature’ was also&#13;
conducted using the internet, and citation tracking was performed on all retrieved articles.&#13;
A request for examples of relevant lifestyle survey work, particularly those incorporating&#13;
mixed-methods designs and/or strategies to increase response rates, was distributed to&#13;
several Primary Care Trusts (PCTs) across England. The responses are illustrated as&#13;
‘good practice’ case studies.&#13;
Results&#13;
The postal questionnaire remains an important lifestyle survey tool, but response rates&#13;
have decreased rapidly in recent years. Interviews and telephone surveys are&#13;
recommended in order to supplement data from postal questionnaires to overcome any&#13;
literacy and language barriers. These approaches are advocated to increase response&#13;
rates in some population groups, but costs may be prohibitive. Electronic surveys are a&#13;
cheaper alternative, but the evidence seems to suggest that the use of the internet does&#13;
not appear to increase overall response rates to surveys. Evidence on the use of&#13;
incentives suggests they can be effective at increasing response rates, but only if their use&#13;
is tailored to the design of the survey and to the characteristics of target populations.&#13;
Conclusions&#13;
The empirical evidence was not robust enough to make definitive recommendations, but&#13;
information from the published literature, along with examples of ‘good practice’ in lifestyle&#13;
survey work suggests that supplementing, or offering different survey modes, alongside&#13;
targeted maximisation strategies can increase coverage and also, with careful planning,&#13;
can prove to be cost-effective.</dc:description>
        <dc:publisher>University of Huddersfield</dc:publisher>
        <dc:date>2009-09</dc:date>
        <dc:type>Monograph</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
        <dc:format>application/pdf</dc:format>
        <dc:language>en</dc:language>
        <dc:identifier>http://eprints.hud.ac.uk/id/eprint/6878/1/JSNA_report_final.pdf</dc:identifier>
        <dc:identifier>  McCluskey, Serena and Topping, Annie  (2009) Increasing response rates to lifestyle surveys: a review of methodology and 'good practice'.  Project Report. University of Huddersfield, Huddersfield.    (Unpublished)  </dc:identifier></oai_dc:dc>
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