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Impact of Business Simulation Games in Enterprise Education

Williams, Dina (2011) Impact of Business Simulation Games in Enterprise Education. In: Paper presentations of the 2010 University of Huddersfield Annual Learning and Teaching Conference. University of Huddersfield, Huddersfield, pp. 11-20.

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This paper evaluates the impact of usage in teaching and learning of a business simulation game, SimVenture, on developing enterprise skills and attributes among undergraduate management students. The entrepreneurial learning outcomes set by National Council for Graduate Entrepreneurship are taken as a benchmark to assess the effect of SimVenture. The findings represent the preliminary results from the last two years. The paper examines student responses to the use of the game for learning. The paper provides an insight into how the use of SimVenture impacts on the students’ perception of entrepreneurship alongside the development of their business skills. Overall, SimVenture is found to be a stimulating and engaging vehicle of teaching and learning. It allows students to play a role, not just read books, listen to lectures and analyse case-studies. A simulation forces students to synthesise and integrate what they read and make actual decisions based on facts or data presented in the case.

Item Type: Book Chapter
Uncontrolled Keywords: enterprise, simulation, management, games
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > LB Theory and practice of education > LB2300 Higher Education
Q Science > QA Mathematics > QA76 Computer software
Schools: Teaching and Learning Institute
The Business School
Related URLs:
Depositing User: Graham Stone
Date Deposited: 24 Feb 2011 16:11
Last Modified: 20 Aug 2015 01:33


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