Dimensions of Fashion Retailer Internationalisation “A UK snapshot”

This paper represents the early stages of a major research project investigating the contemporary context and practice of retail internationalisation. While the topic of retail internationalisation is fairly well researched, established paradigms and models may be considered outmoded in context of recent commercial, technical and market developments. As fashion businesses are historically regarded as among the most prevalent and successful of international retailers, this market sector is used to identify innovative applications within the topic. The aim of this paper is to present a paradigm of conventional and emergent internationalisation options available to a fashion retailer. The longer term aim is to broaden research to develop a model representing the contemporary nature of retail internationalisation.