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Events marketing and communication strategy

Carmouche, Rita, Shukla, Nimish and Anthonisz, Angela (2010) Events marketing and communication strategy. In: Events management. JUTA, Claremont, pp. 251-272. ISBN 9780703177798

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    Item Type: Book Chapter
    Subjects: H Social Sciences > H Social Sciences (General)
    Schools: School of Applied Sciences
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    Depositing User: Sharon Beastall
    Date Deposited: 15 Sep 2010 11:27
    Last Modified: 14 Jun 2011 11:37
    URI: http://eprints.hud.ac.uk/id/eprint/8562

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