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Events marketing and communication strategy

Carmouche, Rita, Shukla, Nimish and Anthonisz, Angela (2010) Events marketing and communication strategy. In: Events management. JUTA, Claremont, pp. 251-272. ISBN 9780703177798

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Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: School of Applied Sciences
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Depositing User: Sharon Beastall
Date Deposited: 15 Sep 2010 10:27
Last Modified: 06 Nov 2015 03:29


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