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"I'll be there for you"; The Impact of Northumbria "Friends" on Recruitment and Retention

Slee, Peter, Watts, Chris and Thomas, Martin (2009) "I'll be there for you"; The Impact of Northumbria "Friends" on Recruitment and Retention. In: How to Recruit and Retain Higher Education Students: A Handbook of Good Practice. Routledge, New York, pp. 144-155. ISBN 9780415990899

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Abstract

A study in how creating affinity with candidates during their application process can improve not only conversion to enrolment, but also reduce withdrawal and improve learning outcomes. The article focuses on the Northumbria University on-line "friends" programme.

Item Type: Book Chapter
Subjects: L Education > LB Theory and practice of education
Schools: School of Education and Professional Development
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Depositing User: Peter Slee
Date Deposited: 15 Feb 2010 11:21
Last Modified: 19 Feb 2010 14:35
URI: http://eprints.hud.ac.uk/id/eprint/6971

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