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Social marketing

Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)

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    To evaluate the impact and sustainability of
    relationships and exchanges that have been
    established between marketers and target audiences,
    in social marketing campaign activities designed to
    produce behavioural changes.

    Item Type: Conference or Workshop Item (Poster)
    Subjects: H Social Sciences > HF Commerce
    H Social Sciences > H Social Sciences (General)
    Schools: The Business School
    Depositing User: Sara Taylor
    Date Deposited: 16 Jul 2009 16:59
    Last Modified: 28 Jul 2010 19:42


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