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Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)
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Official URL: http://www2.hud.ac.uk/researchfestival/poster_comp...
Abstract
To evaluate the impact and sustainability of
relationships and exchanges that have been
established between marketers and target audiences,
in social marketing campaign activities designed to
produce behavioural changes.
| Item Type: | Conference or Workshop Item (Poster) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > H Social Sciences (General) |
| Schools: | The Business School |
| Depositing User: | Sara Taylor |
| Date Deposited: | 16 Jul 2009 16:59 |
| Last Modified: | 28 Jul 2010 19:42 |
| URI: | http://eprints.hud.ac.uk/id/eprint/5163 |
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