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Social marketing

Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)

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Abstract

To evaluate the impact and sustainability of
relationships and exchanges that have been
established between marketers and target audiences,
in social marketing campaign activities designed to
produce behavioural changes.

Item Type: Conference or Workshop Item (Poster)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > H Social Sciences (General)
Schools: The Business School
Depositing User: Sara Taylor
Date Deposited: 16 Jul 2009 15:59
Last Modified: 21 Aug 2015 06:11
URI: http://eprints.hud.ac.uk/id/eprint/5163

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