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Social marketing

Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)

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To evaluate the impact and sustainability of
relationships and exchanges that have been
established between marketers and target audiences,
in social marketing campaign activities designed to
produce behavioural changes.

Item Type: Conference or Workshop Item (Poster)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > H Social Sciences (General)
Schools: The Business School
Depositing User: Sara Taylor
Date Deposited: 16 Jul 2009 15:59
Last Modified: 21 Aug 2015 06:11


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