Search:
Computing and Library Services - delivering an inspiring information environment

Social marketing

Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)

[img]
Preview
PDF - Accepted Version
Download (5MB) | Preview

    Abstract

    To evaluate the impact and sustainability of
    relationships and exchanges that have been
    established between marketers and target audiences,
    in social marketing campaign activities designed to
    produce behavioural changes.

    Item Type: Conference or Workshop Item (Poster)
    Subjects: H Social Sciences > HF Commerce
    H Social Sciences > H Social Sciences (General)
    Schools: The Business School
    Depositing User: Sara Taylor
    Date Deposited: 16 Jul 2009 16:59
    Last Modified: 28 Jul 2010 19:42
    URI: http://eprints.hud.ac.uk/id/eprint/5163

    Document Downloads

    Downloader Countries

    More statistics for this item...

    Item control for Repository Staff only:

    View Item

    University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©