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Development of business process reengineering methodology for a commercial airline.

Al-Amri, Ayed T. (1998) Development of business process reengineering methodology for a commercial airline. Doctoral thesis, University of Huddersfield.

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    Abstract

    Over the past few years, much attention has been given to the concept of Business
    Process Reengineering (BPR) and its implementation by various companies as a key
    strategy to regain or improve their competitive edge in the marketplace. BPR is a new
    business concept for organizational review that involves a fundamental rethinking and
    systematic redesign of core business processes supported by advance information
    technology to achieve sustainable step improvements in measures of performance .

    The aim of this research was to develop a BPR methodology for a commercial airline
    that could be used for the various levels and types of operation within the airline
    business today. The increasing complexity and variety of operations and processes
    within the airline industry and at the same time the increased interest in BPR as a way
    to change and improvement to meet current and future challenges are all facts that
    emphasis the need to tailor a generic BPR methodology to suit the particular
    requirements of a commercial airline.

    To achieve the research aim, an extensive review of literature was undertaken to
    understand the basics and roots of the BPR concept and to establish the need for a
    BPR methodology for airline companies. The research method also involved a review
    of current BPR practice and comparison of some famous BPR methodologies. This
    review and comparison had contributed to develop the basis for the proposed BPR
    methodology. A comprehensive review and comparative analysis of both American
    Airlines and Saudi Airlines BPR methodologies was undertaken to stress on their
    strengths and to overcome their shortcomings which used later to form the basis for
    the proposed BPR methodology for a commercial airline. In addition to the findings of
    each stage of this research, another factor was contributed to the development of the
    proposed methodology is the extensive experience gained by the author in managing
    and implementing the BPR projects in Saudi Airlines.

    The proposed BPR methodology represents a business process management model
    that ensures for the airline the achievement of process awareness, process ownership
    and process alignment with the airline vision and strategies. It helps to focus the airline
    effort on core business processes that add value to the end customer of the airline and
    maintain the required incremental improvement during the continuous improvement
    phase which is well defined and linked to the entire BPR effort .

    In addition, the proposed methodology was developed within the airline industry. This
    involves the application of the roots of this methodology in both American Airlines and
    Saudia in major BPR projects. Therefore, the proposed BPR methodology has the
    characteristic of being evolved and tested within airline industry which increase the
    probability of successful implementation of this methodology for any commercial
    airline. Indeed, this research has contributed a lot to the development and success of
    the BPR program within Saudi Arabian Airlines and produced many tangible benefits.
    Recommendations for further work with respect to some key tools and techniques that
    needed to support and facilitate the implementation of the proposed BPR methodology
    are provided .

    Item Type: Thesis (Doctoral)
    Additional Information: EThOS Persistent ID uk.bl.ethos.286089
    Uncontrolled Keywords: Management & business studies, Management
    Subjects: H Social Sciences > HF Commerce
    H Social Sciences > HE Transportation and Communications
    Schools: School of Computing and Engineering
    Depositing User: Graham Stone
    Date Deposited: 03 Jun 2009 12:43
    Last Modified: 28 Jul 2010 19:37
    URI: http://eprints.hud.ac.uk/id/eprint/4603

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