B2C vs B2B communication

Willis, Paul (2018) B2C vs B2B communication. In: International Encyclopedia of Strategic Communication. Wiley-Blackwell. ISBN 978-1-119-01071-5

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Creators:

Willis, Paul

Editors:

Heath, Robert L. and Johansen, W.

Date:

August 2018

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Book Chapter

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Date Deposited:

01 Sep 2017 15:47

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Last Modified:

28 Aug 2021 12:20

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