Marr, Norman E. (1994) Do managers really know what service their customers require? International journal of physical distribution & logistics management, 24 (4). pp. 24-31. ISSN 0960-0035Metadata only available from this repository.
Describes an approach to measuring the differences in the perceived importance of customer service from both the customer's and the manufacturer's point of view. Makes use of a novel approach to attitude measurement.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||15 Jan 2009 10:46|
|Last Modified:||15 Jan 2009 10:46|
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