Lawrence, C., Marr, Norman E. and Prendergast, G.P. (1992) Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry. Asia Pacific Journal of Marketing and Logistics, 4 (1). pp. 37-51. ISSN 1355-5855Metadata only available from this repository.
Awareness and understanding of consumers' attitudes towards foreign products can help in designing more effective product, price, promotion, and distribution strategies.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
T Technology > TL Motor vehicles. Aeronautics. Astronautics
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||14 Jan 2009 09:38|
|Last Modified:||14 Jan 2009 09:38|
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