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Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry

Lawrence, C., Marr, Norman E. and Prendergast, G.P. (1992) Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry. Asia Pacific Journal of Marketing and Logistics, 4 (1). pp. 37-51. ISSN 1355-5855

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Abstract

Awareness and understanding of consumers' attitudes towards foreign products can help in designing more effective product, price, promotion, and distribution strategies.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
T Technology > TL Motor vehicles. Aeronautics. Astronautics
Schools: The Business School
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Depositing User: Cherry Edmunds
Date Deposited: 14 Jan 2009 09:38
Last Modified: 14 Jan 2009 09:38
URI: http://eprints.hud.ac.uk/id/eprint/3084

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