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The Potential Influence of Entrepreneurial Role Models in the Teaching of Entrepreneurial Marketing: I want to be Like ... ?

Day, John and Rahman, Hafiz (2011) The Potential Influence of Entrepreneurial Role Models in the Teaching of Entrepreneurial Marketing: I want to be Like ... ? In: Research at the Marketing/ Entrepreneurship Interface. Global Research Symposium on Marketing and Entrepreneurship, USA, pp. 37-49.

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Abstract

This paper considers the role of particular entrepreneurial role models in the influencing of a sample of Indonesian undergraduate business students in considering becoming engaged in entrepreneurial activity upon graduation. It argues this within a traditional defining of the marketing entrepreneurship interface as the intersection of the two disciplines. It contributes by adding to our knowledge of the entrepreneurial dimension of this interface. The reader is invited to consider to what extent our findings might be applicable to their students.

Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: The Business School
The Business School > Emerging Markets Research Group
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Depositing User: John Day
Date Deposited: 17 Jun 2016 14:54
Last Modified: 17 Jun 2016 14:55
URI: http://eprints.hud.ac.uk/id/eprint/28641

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