Canavan, Brendan (2016) The customer is rarely right, often self-obsessed and may be best ignored. The Conversation. ISSN 2044-5032
- Published Version
Available under License Creative Commons Attribution No Derivatives.
Customer focus is an enduring and fundamental principle of business. The logic goes that success will follow if you identify and solve customer problems, use them to build new products or services, and create strong relationships. But the truth is that customers can be a dreadful guide, and new technology means it is an idea that may have had its day.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Schools:||The Business School|
|Depositing User:||Brendan Canavan|
|Date Deposited:||27 Apr 2016 09:02|
|Last Modified:||27 Apr 2016 09:02|
Downloads per month over past year
Repository Staff Only: item control page