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Communities of Friends: Alibaba’s Postmodern B2B Signal to the West

Cockayne, David (2014) Communities of Friends: Alibaba’s Postmodern B2B Signal to the West. In: Academy of Marketing B2B Special Interest Group, March 2014, Bournemouth. (Submitted)

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Item Type: Conference or Workshop Item (Lecture)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: The Business School
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Depositing User: David Cockayne
Date Deposited: 17 Feb 2016 14:14
Last Modified: 17 Feb 2016 14:14
URI: http://eprints.hud.ac.uk/id/eprint/27204

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