Cockayne, David (2014) Communities of Friends: Alibaba’s Postmodern B2B Signal to the West. In: Academy of Marketing B2B Special Interest Group, March 2014, Bournemouth. (Submitted)
Library
Documents
[img]
B2B Conference Presentation - Alibaba's Community of Friend's Model.pptx - Presentation

Download (1MB)
Statistics

Downloads

Downloads per month over past year

Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email