Search:
Computing and Library Services - delivering an inspiring information environment

Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China

Cockayne, David (2014) Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China. In: Global Marketing Conference 2014, July 2014, Singapore.

[img]
Preview
PDF - Accepted Version
Download (54kB) | Preview

Abstract

The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: The Business School
Related URLs:
Depositing User: David Cockayne
Date Deposited: 15 Feb 2016 15:41
Last Modified: 03 Dec 2016 01:00
URI: http://eprints.hud.ac.uk/id/eprint/27202

Downloads

Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©