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The suitability of SROI to assess Social Marketing Campaigns

Shaw, Alan (2014) The suitability of SROI to assess Social Marketing Campaigns. In: ‘Broadening the Scope’ Proceedings ISM Open Conference 2014. The Open University, pp. 57-59.

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Abstract

The objective of this study is to demonstrate how an existing cost based analysis framework can be
utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the
effectiveness of its social marketing campaigns so that it could demonstrate value and gain
additional funding from the Big Lottery

Item Type: Book Chapter
Additional Information: ISM Open Conference The Open University Walton Hall, Milton Keynes, MK6 7AA, UK Monday 29th September 2014
Subjects: H Social Sciences > HF Commerce
Schools: The Business School
Related URLs:
Depositing User: Sharon Beastall
Date Deposited: 27 Jan 2016 11:51
Last Modified: 27 Jan 2016 11:51
URI: http://eprints.hud.ac.uk/id/eprint/27019

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