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Using library impact data to inform student marketing campaigns

Stone, Graham, Sharman, Alison and McGuinn, Kate (2015) Using library impact data to inform student marketing campaigns. Journal of the European Association for Health Information and Libraries, 11 (4). pp. 29-32. ISSN 1841- 0715

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Abstract

This article uses an evidenced based approach using the finding of the Library Impact Data Project to help market library resources to students at the University of Huddersfield. Initiatives discussed include the roving librarian, desk-top visits and Lemontree (library game). Reading list software is also used to drive usage and the marketing of these services is also discussed. Finally, the paper looks at the use of a marketing placement student in the library.

Item Type: Article
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
R Medicine > R Medicine (General)
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Schools: Computing and Library Services
Computing and Library Services > Centre for Innovation in Information Services
Related URLs:
Depositing User: Users 3494 not found.
Date Deposited: 21 Dec 2015 13:36
Last Modified: 01 Dec 2016 18:34
URI: http://eprints.hud.ac.uk/id/eprint/26552

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