McElwee, Gerard and Smith, Robert (2012) Classifying the strategic capability of farmers: a segmentation framework. International Journal of Entrepreneurial Venturing, 4 (2). pp. 111-131. ISSN 1742-5360Metadata only available from this repository.
This paper examines the capability of farmers to diversify and outlines the barriers and challenges that confront farmers. It suggests that not all farmers have a high level of 'strategic awareness capability'. The paper describes how a segmentation framework can be used to provide coherent understanding of the entrepreneurial farming business. A segmentation framework will be presented. The segmentation framework classifies farmers by their personal characteristics, the characteristics of the farm enterprise, activities and processes undertaken by the farmer and specific needs of the farm enterprise. Criteria from this framework are chosen to identify different types of entrepreneurial farmers. The resulting framework shows different types of entrepreneurial farmers reflecting the strategic orientation of the farm. Different strategic orientations in farming may require different skills. The framework provides the opportunity for individual rural ventures to determine what these skills are.
|Subjects:||H Social Sciences > HF Commerce|
|Schools:||The Business School|
|Depositing User:||Cherry Edmunds|
|Date Deposited:||04 Nov 2015 16:55|
|Last Modified:||04 Nov 2015 16:55|
Downloads per month over past year
Repository Staff Only: item control page