Euro vision? A strategic approach to currency changeover in the UK hospitality industry

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Jenkins, Andrew Kevin (2001) Euro vision? A strategic approach to currency changeover in the UK hospitality industry. International Journal of Contemporary Hospitality Management, 13 (5). pp. 227-234. ISSN 0959-6119

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Official URL: http://dx.doi.org/10.1108/EUM0000000005553

DOI: 10.1108/EUM0000000005553

Abstract

Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change

Item Type:	Article
Subjects:	T Technology > TX Home economics
Schools:	School of Applied Sciences
Related URLs:	Author
Depositing User:	Catherine Parker
Date Deposited:	11 Nov 2008 13:46
Last Modified:	11 Nov 2008 13:46
URI:	http://eprints.hud.ac.uk/id/eprint/2603

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