Search:
Computing and Library Services - delivering an inspiring information environment

Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau

Hsu, Cathy H.C. and Song, Hanqun (2013) Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau. Journal of Vacation Marketing, 19 (3). pp. 253-268. ISSN 1356-7667

[img]
Preview
PDF - Accepted Version
Download (375kB) | Preview

Abstract

Based on the analyses of texts and pictures in the top six outbound travel magazines in Mainland China, this article presents an evaluation of the destination images of Hong Kong and Macau as portrayed in 88 travel articles over a three-year period. The results showed that the projected destination images of Hong Kong and Macau were dominated by attributes related to culture, history, and art and leisure and recreation. Hong Kong was often described by image attributes such as places and attractions, shopping, cuisine and food, hotels, and the creative industries. For Macau, history and heritage, places and attractions, gambling, cuisine and food, and hotels were the most often reported. During the study period, Hong Kong and Macau witnessed several significant changes in the image attributes featured in both texts and pictures. These changes were partly influenced by news and events over the period. In this article, implications for destination marketing organizations and directions for future research were suggested.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Schools: The Business School
Related URLs:
Depositing User: Cherry Edmunds
Date Deposited: 15 Sep 2015 11:23
Last Modified: 02 Dec 2016 05:36
URI: http://eprints.hud.ac.uk/id/eprint/25702

Downloads

Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©