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Product Trends and the Diffusion of Innovation

Cloughton, Carol (2015) Product Trends and the Diffusion of Innovation. In: Retail Marketing Management. Pearson Education Limited, Harlow, pp. 89-90. ISBN 9780273758747

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Abstract

A vignette of the consumer trend identification process, what influences change and how new ideas are adopted across a social system.

Item Type: Book Chapter
Subjects: L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB2300 Higher Education
Schools: The Business School
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Depositing User: Carol Cloughton
Date Deposited: 16 Sep 2015 13:29
Last Modified: 16 Sep 2015 13:29
URI: http://eprints.hud.ac.uk/id/eprint/25679

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