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“A great product sells itself,” or does it? Marketing MyReading at the University of Huddersfield

McGuinn, Kate (2015) “A great product sells itself,” or does it? Marketing MyReading at the University of Huddersfield. In: Northern Collaboration Learning Exchange: Strategic Marketing, 23 January 2015, University of Sunderland. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Z Bibliography. Library Science. Information Resources > ZA Information resources
Schools: Computing and Library Services
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Depositing User: Graham Stone
Date Deposited: 07 Jun 2015 11:17
Last Modified: 07 Jun 2015 11:18
URI: http://eprints.hud.ac.uk/id/eprint/24762

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