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Divided we stand: Defying hegemony in global public relations theory and practice?

Gregory, Anne and Halff, Gregor (2013) Divided we stand: Defying hegemony in global public relations theory and practice? Public Relations Review, 39 (5). pp. 417-425. ISSN 0363-8111

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Abstract

The last decade has seen the world becoming increasingly complex. One way of dealing withcomplexity, according to Schwab (2010a), is to look for certainties or solutions that imposeorder by simplifying. The authors contend that this is a risk in public relations practiceand the academy. While recognizing their benefits they warn against attempts to produceglobal models which also seek to impose hegemony and argue for maintaining a diversitythat reflects reality. They take the cases of the UK and Singapore as respective exemplarswhere hegemony has arguably occurred and where it can still be resisted. They call for aprofessional and epistemological stand against hegemony.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Schools: The Business School
Related URLs:
Depositing User: Joanne Clarkson
Date Deposited: 09 Apr 2015 13:05
Last Modified: 09 Apr 2015 13:05
URI: http://eprints.hud.ac.uk/id/eprint/24019

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