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Toward an historically informed Asian model of public relations

Gregory, Anne and Halff, Gregor (2014) Toward an historically informed Asian model of public relations. Public Relations Review, 40 (3). pp. 397-407. ISSN 0363-8111

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This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authorspropose a set of necessary components for the study of Asia-Pacific public relations drawnfrom a historical perspective that differs from the paradigmatic underpinnings of the majorWestern models. They draw conclusions about epistemological and practice differencesbetween public relations in the West and in the Asia-Pacific region in a globalizing world.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Schools: The Business School
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Depositing User: Joanne Clarkson
Date Deposited: 09 Apr 2015 13:03
Last Modified: 09 Apr 2015 13:03


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