Ifeonu, Robert Odera (2014) Investigating the impact of technology trust on the acceptance of mobile banking technonlgy within Nigeria. Doctoral thesis, University of Huddersfield.
- Submitted Version
This empirical study investigates the factors influencing Nigerians’ trust and adoption of mobile banking technology; using an integrative model. Research was conducted using a questionnaire developed and distributed in Nigeria. Out of 2256 returned questionnaires, 1725 were deemed to have been completed and hence usable. The data was analysed using confirmatory factor analysis and the results showed that confidentiality, integrity, authentication, access control, best business practices and non-repudiation significantly influenced technology trust with availability showing unsatisfactory values for consideration. In addition, technology trust showed a direct significant influence on perceived ease of use and usefulness. Technology trust also showed an indirect influence on intention to use through its impact on perceived usefulness and perceived ease of use. Also, perceived ease of use and perceived usefulness showed significant influence on consumer’s intention to adopt the technology. As a result of increased understanding of customer trust and adoption trends in Nigeria, these findings have important theoretical implications for researchers with interests in technology acceptance trends and the role of external factors, such as trust, in user adoption of technology. Such implications include the provision of empirical data, which highlights the role technology trust, demographic segmentations, perceived ease of use and perceived usefulness play in mobile banking adoption in Nigeria. In addition, the successful completion of this study provides justification for the use of this research’s model as a suitable framework for investigating user adoption of technology.
|Item Type:||Thesis (Doctoral)|
|Subjects:||T Technology > T Technology (General)|
|Depositing User:||Elizabeth Boulton|
|Date Deposited:||10 Mar 2015 15:11|
|Last Modified:||04 Nov 2015 19:14|
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