Computing and Library Services - delivering an inspiring information environment

Marketing a tourism industry in late stage decline: The case of the Isle of Man

Canavan, Brendan (2015) Marketing a tourism industry in late stage decline: The case of the Isle of Man. Cogent Business & Management, 2 (1). p. 1004227. ISSN 2331-1975

[img] PDF - Published Version
Available under License Creative Commons Attribution.

Download (985kB)
[img] Microsoft Word - Accepted Version
Restricted to Repository staff only

Download (110kB)


Qualitative interviews in the Isle of Man uncovered local perceptions of a tourism industry in late stage decline. Social impacts of decline are pronounced including facilities loss, cultural changes and a heightening of perceived peripherality: which taken together undermine local identity. Tourists are welcomed as they help to affirm the pride residents have in their island in creating a more active atmosphere, provide social interaction opportunities and to combat negative stereotyping. Thus findings emphasise the diverse, unique and persistent benefits of tourism in the Isle of Man, despite its decline. Destination marketing recommendations are therefore made to better address the experiences and desires of communities experiencing decline.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Schools: The Business School
Related URLs:
Depositing User: Brendan Canavan
Date Deposited: 10 Mar 2015 15:49
Last Modified: 04 Nov 2015 16:45


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©