Search:
Computing and Library Services - delivering an inspiring information environment

Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy.

Ding, Qing Shan (2011) Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. In: Marketing Fields Forever, 5th to 7th July 2011, University of Liverpool Management School, Liverpool, UK. (Unpublished)

[img] PDF
Download (195kB)

Abstract

Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese
economy has experienced rapid economic growth for over 30 years. It has now surpassed
Japan as the world‟s second largest economy. (Bloomberg, 2010) Mainland China has fast
developed into one of the world‟s largest consumer market. It had already proved its worth by
becoming the second biggest luxury goods market, and is expected to become the largest in
next five to seven years. (Boston Consulting Group, 2009) Further encouraged by Chinese
central government‟s policy to stimulate domestic consumption, that is to shift from an export
oriented economy into a more balanced development model, China presents a tremendous
opportunity to both Chinese and foreign companies.
This study is to investigate the impact of Country of Origin (COO) and Consumer
Ethnocentrism (CE) on Urban Adult Chinese Consumers‟ (UACC) product preference and
willingness to buy. To put it in plain terms, it will seek to clarify whether UACC prefer
foreign products or Chinese products and investigate the rationale for such decisions

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Schools: The Business School
Related URLs:
Depositing User: Qing Shan Ding
Date Deposited: 10 Mar 2015 15:44
Last Modified: 02 Dec 2016 05:12
URI: http://eprints.hud.ac.uk/id/eprint/23297

Downloads

Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©